SEMPO launches online search engine marketing training at SEMPO Institute

My recent article submitted to Marketing Pilgrim’s SEM Scholarship contest was about sem seo certification and training. Here’s a snippet;

Finally, why aren’t the sem seo associations like SEMPO, SMA-NA, SMA-UK, SMA-EU and others taking a stand on sem seo certification or training? Maybe they should develop their own certification or training programs. Rumor has it some may be in the works.

Well I guess it wasn’t a rumor since SEMPO, a global non-profit organization serving the search engine marketing industry, has announced their online distance learning program for search marketing professionals at SEMPO Institute. The initial cirricula includes SEM Fundamentals, Advanced SEO and Advanced Search Advertising.

After they pass a series of “rigorous tests” the participants will receive a “certificate of completion” for the course. Course fees have not yet been determined but SEMPO notes the fees “are expected be competitive with similar programs”. What those similar programs are is anybody’s guess but I imagine some of the programs covered in this blog might qualify.

“The time is right for SEMPO to not only advocate best practices in search marketing, but also to provide intensive training in these practices for our fast growing sector of the interactive marketing economy,” says SEMPO President Dana Todd.

Amen to that Dana. We’ll be watching closely to see the reaction from the sem seo community. I imagine these courses will be very popular only because the are provided by the largest search engine marketing association in the world.

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