SEO SEM Training & Certification

November 26, 2006

Danny Sullivan recognizes growth of seo sem training and certification

In Danny’s recent blog post SEM Certification & Training Courses at the Search Engine Watch Blog he states “The move toward offering certification and training in search marketing is accelerating”.  Now I doubt Danny’s been reading my blog but even if he has, he certainly realized the importance of training long ago.

In fact he is the original sem seo certification and training evangelist, wouldn’t you agree? Yes, others have offered free advice on forums but Danny started Search Engine Strategies back in 1999. Here’s from their description “At this unique one-day event, you’ll learn the ins-and-outs of search engine marketing from top experts in the field”.  In addition to that Danny has been writing about search engines for more than 10 years and will add to that at Search Engine Land

So what’s the big deal you ask? Well in my article, Shhhh!….the dirty little secret about sem seo certification, for Marketing Pilgrim’s SEM Scholarship contest I gave 4 practical tips and my first one was “Practical tip #1 – Whenever Danny Sullivan speaks, listen, whatever he writes, read”. If Danny’s writing that sem seo certification and training is accelerating then we should definitely pay attention. One way to do that is to subscribe to this blog’s feed. 😉

Danny talks about the “Certification Pathways” from Search Engine College, SEMPO’s webinar for those thinking about getting into search marketing, Starting a Career in Search Marketing and their new online training at SEMPO University. He also discusses the Direct Marketing Association (DMA) SEM Certification, the Incisive Media training after SES Chicago and of course Bruce Clay’s SEO Toolset, which I also mentioned in my article.

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August 15, 2006

SEO SEM Certifications

Filed under: Certification Vendors,SEM SEO Certification — David Temple @ 11:27 pm

SEO SEM Certifications

*note prices may have changed – working on an updated list

International Webmasters Association
http://www.iwanet.org/
Member Price: $170.00 US
Non-Member Price: $270.00 US
Course Duration: 6 weeks
CEUs: 3.0
Web Course No: B320
Course Instructor: Cindy McMahen
Co-Instructor/TA: Karyn Zoldan
(Part of a Web Business Certificaton Program)

Search Engine College
http://www.searchenginecollege.com/
Course Duration:
10 weeks (tutor-supervised)
No time limit (self-study)
Course Fees:
Tutor-supervised course = USD 395
Self-Study course = USD 295

Seo Toolset – Bruce Clay $2,000- This certification process is accomplished in three steps. 2 day training course and 1 day advanced course and then the certification exam. There are also different levels of organization certification based on the number of certified employees. In addition there is an option to become a certified instructor. Classes held in Simi Valley.

Search Engine Workshops – Robin Nobles – John Alexander $1,895 This includes a 2 day Beginner Workshop and a 3 day Advanced Workshop. Workshops held at various locations. Looks like the next workshop is March 7 -11 in Las Vegas.

 Online Web Training
http://www.onlinewebtraining.com/

Basics of SEM Course
6 months access to the online course material & The World Resource Center;
More than 325 pages of course material, updated monthly;
Access to our famous weekly online chats;
Cost: $149

Advanced SEM Course
6 months access to the online course material & The World Resource Center;
More than 525 pages of course material, updated monthly;
Access to our famous weekly online chats;
Cost: $179

INSTRUCTOR LED

Basics of SEM Course
16 weeks access to an instructor;
More than 325 pages of course material, updated monthly;
Certification as an SEM Strategist;
Earn University CEUs;
International Instructors Available
Cost: $249

Advanced SEM Course
16 weeks access to an instructor;
More than 525 pages of course material, updated monthly;
Access to our famous weekly online chats;
Certification as an SEM Strategist;
Earn University CEUs;
International Instructors Available
Cost: $289

July 11, 2006

Bruce Clay SEOToolSet certification course certifies William Rock

Filed under: Certification Vendors,SEM SEO Certification — David Temple @ 1:55 am

William Rock is one of  only eleven other SEO professionals to successfully complete the highest level of certified SEO training from Bruce Clay. Mr. Rock is in charge of the online marketing division for merchant services innovator, BankCard Central, and its new subsidiary, OptimizeUs.net (http://www.optimizeus.net).

Bruce Clay’s SEO certification course was established in January of 2005. The course trains in basic SEO skills such as analytics, testing, and reporting as well ethical SEO practices.

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