SEO SEM Training & Certification

April 1, 2007

SEM training offered by Search Engine Strategies in New York

Filed under: sem,SEM SEO Training,seo,SEO Training — David Temple @ 6:58 pm

SEM training courses will be offered by Search Engine Strategies in New York prior to the SES conference. The courses will be held on Monday April 9th and the SES conference will start on Tuesday. The sem training will be led by Shari Thurow, Matt Bailey, Jennifer Laycock, Debra Mastaler, Amanda Watlington, Greg Jarboe, Nan Dawkins and Rob Key.

Search Engine Strategies sem training will include;

Link Building Tactics, Tools & Techniques – Shari Thurow
This presentation will demonstrate how these skills are essential for building a user–friendly, search–friendly, and persuasive site that converts visitors into buyers.

Link Building Tactics, Tools & Techniques – Debra O’Neil-Mastaler
Need links? In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy.

Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness Matt Bailey
Analytics are a gold mine of information, just waiting to be uncovered. The results of your campaigns, effectiveness of the website, and the efficiency of your rankings can all be measured with a good analytics program.

Getting Found in All The Right Places – Greb Jarboe – Amanda Watlington
Everyone who promotes Web sites as part of their work should attend this workshop. Web marketers should understand how to optimize and leverage their content and its distribution across news, blog, social, image, audio and video search engines.

Viral Marketing & Link Baiting – Jennifer Laycock
In this workshop, you will gain a better understanding of the concepts, ideas and implementations that are required to launch a viral marketing or link baiting campaign.

Creating an Effective Social Media Strategy – Nan Dawkins – Rob Key
The power of social media, together with its increasing visibility in search engines, has made it incumbent for brands to engage in these “Web 2.0” environments, including blogs, social networks, wikis, and more

March 26, 2007

SEM Scholarship – take two from Marketing Pilgrim

If you didn’t get a chance to follow last year’s SEM Scholarship contest, then you don’t want to miss this. Andy Beal’s pulling out all the stops and offering a scholarship worth more than $10,000.  That includes a full conference pass to Search Engine Strategies in San Jose, and the winner will have their article published in Search Marketing Standard, an sem industry magazine.

Last year’s winner Ben Wills wrote a great piece on social media and has been a busy guy since he won. The new  Marketing Pilgrim SEM Scholarship Contest is on again and “this time it’s bigger, better and badder than before!”

I entered this contest last year and really enjoyed the challenge of driving as much traffic in a week as I could. I finished 12th out of 48 entries and had a great time doing it. My entry was in the last week when other procrastinators like myself waited until the last minute. So we were competing against more weekly entries than the others.

This year all entries will be printed at the same time and there will be 5 finalists instead of the 4 last year. Contestants will also have 4 weeks to promote their story. The finalists are chosen based on the number of unique page views they have and then the excellent panel of judges picks the final winner.

The deadline for all entries is April 6, 2007.

  1. There will be ONLY ONE ROUND OF ENTRIES. Unlike last year – with four weekly deadlines – there will be just one chance to submit your article.
  2. The biggest suggestion from last year was that one week to build traffic to an article, really didn’t demonstrate the true abilities of a search marketer. This time around, you’ll have a full 4 weeks to spread the word, drive traffic, build links, etc.
  3. We’ll have five finalists this year, instead of four.

Once again the panel of judges is a who’s who list of the search marketing world.

Kim Krause Berg – UsabilityEffect.com
Jim Boykin – WebBuildPages.com
Rand Fishkin – SEOMoz.org
Andrew Goodman – Page-Zero.com
Michael Jensen – SoloSEO.com
Kalena Jordan – SearchEngineCollege.com
Jennifer Laycock – SearchEngineGuide.com
Todd Malicoat – Stuntdubl.com
Boris Mordkovich – SearchMarketingStandard.com
Lee Odden – TopRankBlog.com
Elisabeth Osmeloski – SearchEngineWatch.com
Neil Patel – PronetAdvertising.com
Barry Schwartz – RustyBrick.com
Brett Tabke – WebmasterWorld.com
Laura Thieme – BizResearch.com
Aaron Wall – SEOBook.com

This is one contest you don’t want to miss either as a participant or a reader. There were some great articles last year and I imagine this year there will be even more. 

If you don’t want to miss the contest updates and deadlines, subscribe to the RSS feed. Best wishes to all the contestants!

March 3, 2007

SEO Class launches March 23rd with a pro bono workshop in New York

Filed under: search engine marketing,sem,SEM SEO Training,seo,SEO Training — David Temple @ 5:19 pm

Another search engine marketing training course, SEO Class, announced they are launching with an inaugrual one day event in New York. This one day event is open only to non profit organizations. The first commercial class will be a two day session and will also be held in New York on May 17 – 18. Cost for the SEO Class runs $2,999.

The presenters, all of the are well know in the search marketing industry, include;

Jeremy “Shoemoney” Shoemaker – an important player in the search engine marketing world, and his knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. Jeremy is also a cofounder of the Elite Retreat.

Rae “Sugarrae” Hoffman – Nine years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic.

Todd “Stuntdubl” Malicoat – has been creating websites since 1997, and embraced the seo school of thought in mid 2002. He is currently an independent marketing consultant from the SEO school of thought.

Greg “GoodROI” Niland – a moderator at Webmaster World and every week he hosts the GoodKarma Internet Marketing radio show on WebmasterRadio.fm.

Michael “Graywolf” Gray – has a passion for computers and technology began in the early 1980’s as he spent his free time learning to program, and by participating in early online communities like AOL, compuserve, and Prodigy. He began publishing personal and hobby web pages in 1997 and professionally for online businesses in 1998.

February 28, 2007

SEO Clinic brought to you by the friendly folks at SEJ

Filed under: search engine marketing,seo,SEO Training — David Temple @ 3:15 am

The friendly folks at Search Engine Journal recently announced their SEO Clinic. If you’ve ever seen Pimp My Site at Search Engine Strategies or followed Neil Patel and Cameron Olthuis at Pronet Advertising’s Pimp My Links then you have a good idea what the SEO Clinic is all about.

If not, then you’re in for a real treat. SEO Clinic is free but not for the faint of heart. You might get some Simon Cowellesque remarks so be prepared. You will definitely get some great advice about link building, site navigation, usability, copywriting, social media optimization and other seo techniques from the people listed below, as well as the occasional guest.

Loren Baker : I’ve been involved in SEO for almost 10 years and my specializations are in basic on-site content oriented SEO, meta data, link building, local search, news & blog search optimization and social news marketing.
Carsten Cumbrowski :Carsten tends to lean more to the technical side of SEO, building affiliate sites, working with content management systems & databases, supplemental results, and even dabs in the grey hat on occasion.
Jessica Bowman :Jessica is also a long time SEO expert and her focus is on usability, driving conversions and reeling in users.
Garrett French : Garrett’s strengths are in SEO copywriting and social media optimization. Mr. French is currently starting a new company, so his time is sparse, yet his insight is valuable.
Ahmed Bilal :Ahmed is another SEO and Search Marketing specialist with expertise in professional blogging, link baiting and link building.
Rhea Drysdale : Rhea, the newest Resident Pimp, focuses on merging SEO, Paid Search, Social Media Optimization, content development, split testing and Public Relations initiatives all into one fine and effective SEO campaign.
Gemme van Hasselt : Gemme is an Internet Marketing Consultant who lives in Shanghai and specializes in SEO. With his base in China and International background, Gemme can lend some outside gathering of the box ideas to SEO campaigns.

To participate, fill out the SEO Clinic form here and cross your fingers. You’ll surely learn a thing or two and your website will only get better.

January 24, 2007

SEO training and an seo job granted by your seo Godmother

Filed under: SEM SEO Training,SEO Training — David Temple @ 11:30 pm

That’s right. Your favorite seo Godmother and mine, Jill Whalen, is giving some lucky person an seo job and she’s also providing seo training for them.  This is more interesting than that apprentice show if you ask me. In fact this is an opportunity of a lifetime for someone. Below are the details and anyone who wants to make a huge career move, now’s your chance. Don’t live in Massachusetts? I think you should move there if you don’t want this opportunity to pass you by.  SEO training and a job from the seo Godmother?  If you want your seo wishes granted,  please make sure to tell your seo Godmother I sent you. If you’re not interested, let someone else know. You could be the one to make help make their wishes come true.

Company: High Rankings
Job Title: Search Marketing Associate (Entry level position)
Description: Looking to break into the search engine marketing industry?

High Rankings, a pioneer company in the SEO/SEM industry, is growing! As part of our expansion, we’re looking for highly motivated individuals to work in our Framingham, MA office who are passionate about the Internet and helping companies get the most out of their websites and their business. This is a unique opportunity to train with and be mentored by High Rankings’ founder and CEO Jill Whalen, who has taught search marketing to people all over the world through her seminars and conference appearances. If you want to be part of the hottest market online today, learn some new skills, and have some fun along the way, let us know why you’d be a good fit and send us your resume today!

Reporting Relationships:

Will work closely with the founder/CEO, as well as other search marketing team members.

Overall Responsibilities:

Will be responsible for learning search engine marketing (SEM) and search engine optimization (SEO) from the ground up. Will assist in all project management and administrative tasks related to gaining new SEO and pay-per-click (PPC) clients, as well as helping to serve existing ones.

Primary Tasks:

• Assist with the research and evaluation of client websites and businesses in order to prepare proposals and reports
• Assist with proposal preparation for new prospects
• Help write site audit reports based on the research findings
• Prepare site architecture documents for clients based on knowledge gained through previous research
• Copyediting of client website content
• Set up and maintain PPC campaigns
• Create web analytic reports measuring the success of all SEM campaigns
• Communicate with potential and existing clients by phone and email in a timely manner
• Attending client meetings by phone and in-person
• Help prepare presentations for events and client meetings
• Assist in event planning

Secondary Tasks:

• Writing insightful posts and comments in company blogs and forums in a way that furthers the company’s vision and mission
• Keeping abreast of existing and new trends in the search marketing space
• Attending search marketing conferences, seminars and networking events as necessary to further the education process and represent the company in a consistent, positive manner
• Brainstorming with management on new services

Qualifications:

• Minimum of a BA/BS from an accredited 4-year college or university
• 1-2 years of work experience in either marketing, website design/development, copywriting, advertising or any combination of these
• Experience with SEO and/or PPC is not essential, but helpful

Skills:

• Excellent writing and communication skills
• Superb computer, Internet and research skills
• A variety of analysis skills
• Knowledge of HTML and CSS is a big plus

Qualities:

• Must be both creative and analytical
• Must have a high level of integrity
• Needs to be efficient and organized and able to multitask as necessary
• Likes to be taught the basics, but then learns by doing and refining
• Admits and learns from mistakes
• Must be able to work independently and as part of a team
• Highly motivated and passionate about success (for themselves, the clients and the company)

High Rankings has been in the search engine marketing space for over 10 years, but until now, it has been a 1 person company. If you want to be in on the ground floor of our planned 2007 growth and like working at a small company, send your resume and a cover letter to seoassociate@highrankings.com. letting us know exactly how you meet the requirements above, your salary history or requirements, and why we should interview and ultimately hire you.

This is an in-house position only. No contract workers, please.

Good luck Jill and good luck to all you lucky candidates!
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