SEO SEM Training & Certification

January 14, 2007

SEMPO seo sem training launches January 15th

SEMPO,  a non-profit professional association working to increase awareness and promote the value of search engine marketing worldwide, will kick off their new sem seo training on January 15, 2007. The online SEM Fundamentals program will be offered through the SEMPO Institute. SEMPO will also offer two additional certificate courses sometime during the first quarter, Advanced SEO and Advanced Search Advertising. Members and non members alike will be eligible to take the courses. Pricing  is set for each course as follows; SEM Fundamentals, $499 – Advanced SEO, $1750 – Advanced Search Advertising, $2250 with discounts for SEMPO members, miltary members, students, and bulk purchases.  The announcement email also included this; 

SEMPO will cover topics such as: the history of search engines, how search engines work, the latest innovations within the search world, links and directories, seo fundamentals of web site design, copyrighting, common seo roadblocks, search engine submissions, pay-per-click, and tracking and reporting your SEM efforts. And, of course, at the end of the course, a list of resources will assist you in learning the industry’s best practices and ever-changing nuances of search.


January 7, 2007

Kevin Lee did it, acknowledged the need for sem seo training

Well Kevin didn’t say that everyone needs sem seo certification and training he did say, “I’ll allow that many SEM  jobs require knowledge and training” in his recent Click Z article “SEM and SEO: Rocket Science or Just Plain Science? Part 2”.  Thanks Kevin, it doesn’t take a rocket scientist to figure that out.  I’ve been blogging about this for years.

I don’t recall Kevin nor his sidekick David Pasternack talking about seo being a “science” before. In fact David said in his controversial article,

“What I am saying is that most marketers can achieve significant organic rankings without resorting to anything more mysterious than applying the basic optimization principles outlined in Google’s Webmaster Guidelines”.

 To Kevin’s credit he did comment on Greg Boser’s WebGuerrilla blog,

“I’d recommend that you and your team start with the Google Webmaster page read WebMasterWorld, attend a conference or two, take the DMA or SEMPO training, and take care of the basics.”

A much more detailed call for sem seo training than what David said earlier. Kevin ends his Click Z article with this statement,

“Education and best practices are important for the entire industry: PPC, SEO, and other media buying. In a future columns, I’ll cover some of the great new ways you can keep yourself educated”. 

Thanks, we’ll be looking forward to that.  I for one am glad Kevin is acknowledging the need for sem seo certification and training. What about you?

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December 21, 2006

Drinkbait rolls in with an Elite Retreat recap

Filed under: search engine marketing,SEM SEO Certification,SEM SEO Training — David Temple @ 4:56 am

Chris “Drinkbait” Hooley just returned from San Antonio, Texas where he attended the Elite Retreat. Chris covers it pretty well in his blog post. Take a look to get the whole story. Here’s a bit of  what he had to say;

“I know that I sometimes sound like a fan boy when I talk about some of the SEOs I respect, but seriously, this was worth so more than the price tag. I made at least one good friend and a few awesome new business associates (moreso than when you go to a big conference). The reason I think they should raise their price is because the size of the group made it special, and the info the we got was so much more specific than any other conference I’ve ever attended. More people will want to be at the next conference for sure, but I don’t know that it will be as effective. The price, certainly was worth it. Great job to all invovled in the Elite Retreat!”

It’s no wonder with a lineup of instructors that included Aaron Wall, Lee Dodd, Jeremy Schoemaker and Dave Taylor.  There were a total of 12 participants so they got a lot of special attention  and specific feedback. Chris said even the participants shared their knowledge and helped with each others sites. Congrats to all the “graduates” and to Andrea Schoemaker who did all the heavy lifting to make this happen.  If we hear the same feedback from other participants, the Elite Retreat may be the place to go.

November 26, 2006

Danny Sullivan recognizes growth of seo sem training and certification

In Danny’s recent blog post SEM Certification & Training Courses at the Search Engine Watch Blog he states “The move toward offering certification and training in search marketing is accelerating”.  Now I doubt Danny’s been reading my blog but even if he has, he certainly realized the importance of training long ago.

In fact he is the original sem seo certification and training evangelist, wouldn’t you agree? Yes, others have offered free advice on forums but Danny started Search Engine Strategies back in 1999. Here’s from their description “At this unique one-day event, you’ll learn the ins-and-outs of search engine marketing from top experts in the field”.  In addition to that Danny has been writing about search engines for more than 10 years and will add to that at Search Engine Land

So what’s the big deal you ask? Well in my article, Shhhh!….the dirty little secret about sem seo certification, for Marketing Pilgrim’s SEM Scholarship contest I gave 4 practical tips and my first one was “Practical tip #1 – Whenever Danny Sullivan speaks, listen, whatever he writes, read”. If Danny’s writing that sem seo certification and training is accelerating then we should definitely pay attention. One way to do that is to subscribe to this blog’s feed. 😉

Danny talks about the “Certification Pathways” from Search Engine College, SEMPO’s webinar for those thinking about getting into search marketing, Starting a Career in Search Marketing and their new online training at SEMPO University. He also discusses the Direct Marketing Association (DMA) SEM Certification, the Incisive Media training after SES Chicago and of course Bruce Clay’s SEO Toolset, which I also mentioned in my article.

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November 23, 2006

Search Engine College (SEC) offers career jump starting sem seo certification training

Filed under: sem,SEM SEO Certification,SEM SEO Training,seo — David Temple @ 5:58 am

SEC Certification Pathways is a series of bundled courses that prepare persons who want to jump-start their career path in the fast-paced search engine industry. They are designed to ensure students are immediately employable upon completion.

I’ve blogged several times about Search Engine College and interviewed Kalena Jordan in order to take a closer look at SEC in part I and part II. They’ve just released their new SEC Certification Pathways. The three “tracks” they offer; Certified Search Engine Optimizer, Certified Pay Per Click Marketer and Certified Search Engine Marketer. You can learn more about the sem seo certification training they offer here. Here’s what graduates receive.

12 months access to our online classroom area.

Downloadable Adobe PDF lessons to keep.

Access to regular lesson updates.

12 months access to our online quizzes and final exam.

Search Engine College Seal of Certification in your chosen Pathway.

Search Engine College Certificates of Training (hard copy certificates) in each subject studied for display on your wall or with your resume.

Permanent access to our SEC Lounge containing extensive search engine marketing resources, employment opportunities and exclusive industry discounts for SEC students.

A discount coupon towards future courses.

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November 14, 2006

Search Engine College sem seo training innovations reviewed by Cre8pc’s Kim Krause Berg

Filed under: sem,SEM SEO Certification,SEM SEO Training,seo — David Temple @ 7:48 pm

I’ve stated several times on this blog that I do not endorse one sem seo training program over another.  That being said one thing that I think everyone should look at when determining which sem seo training program to take is to look at the instructors.  Are they recognized in the industry? Have they presented at the major conferences? Do they have a specialty or niche within the seo sem world? Also because the sem seo world is constantly changing, what are they doing with an eye towards the future? 

Well Kim Krause Berg gets to those questions and more in her post at the Cre8pc Usability and Holistic SEO blog.

An earlier interview with Kalena Jordan about Search Engine College can be found in a two parts series, part I and part II here.  Kalena spoke eloquently and passionately about Search Engine College and what they offer students and the sem seo community in general.

November 12, 2006

Search Engine Workshops looks back at 5 years of sem seo training

Filed under: search engine marketing,sem,SEM SEO Certification,SEM SEO Training,seo — David Temple @ 8:59 pm

When it comes to sem seo certification and training you have admire the longevity of Search Engine Workshops. They’ve been around for 5 years this January and that says a lot. I don’t endorse any sem seo training programs on this blog because I’ve only completed one program back in 2000 and I want to maintain my neutrality (this is an ad free blog).  With that being said you should take a look at this program if you are looking for sem seo training then decide for yourself.

This January 2007 benchmarks 5 years in business of conducting private “hands-on” SEO skill building classes to small groups of students from all over the world. We have taught small groups of students from across the US and Canada. Plus many have traveled to study at the Workshop from countries as far away as Belgium, London, Ireland, Spain, Italy, Israel, Asia, South Africa, India, Australia, Brazil, Mexico as well as many other places.

The program offers 3 different options depending on your level of skills. A 2 day beginners’ workshop, a 3 day advanced workshop or a 5 day all encompassing workshop as well as an Ultimate SEO Mastery Workshop. To top it off each of the workshops includes a 6 month mentoring program.

The 6 month mentoring program is deliverable to each student AFTER they have successfully completed the workshop and once they have successfully passed their certification exam. Mentoring is personally delivered by either John Alexander or else by Robin Nobles, limited to one hour per month, for a total of six hours. You can use all of your hours in one month if you choose, or space them out over the six-month period. All mentoring hours are pre-scheduled ahead of time based on a mutually convenient time and can include support by phone calls, e-mail, running reports, visiting Web sites, etc. We’ll keep track of the hours and let you know when you’ve reached the total of six hours.

The success of Search Engine Workshops is evident by the number of certificates listed on websites and  “franchising” in the form of the Search Engine Academy.

Here are some of their upcoming workshops;
Toronto, Ontario, Canada Nov 13 – 17, 2006

Anaheim, CA Dec 04 – 08, 2006

Orlando, FL Dec 11 – 15, 2006

Orlando, FL Jan 15 – 19, 2007

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