SEO SEM Training & Certification

January 14, 2007

SEMPO seo sem training launches January 15th

SEMPO,  a non-profit professional association working to increase awareness and promote the value of search engine marketing worldwide, will kick off their new sem seo training on January 15, 2007. The online SEM Fundamentals program will be offered through the SEMPO Institute. SEMPO will also offer two additional certificate courses sometime during the first quarter, Advanced SEO and Advanced Search Advertising. Members and non members alike will be eligible to take the courses. Pricing  is set for each course as follows; SEM Fundamentals, $499 – Advanced SEO, $1750 – Advanced Search Advertising, $2250 with discounts for SEMPO members, miltary members, students, and bulk purchases.  The announcement email also included this; 

SEMPO will cover topics such as: the history of search engines, how search engines work, the latest innovations within the search world, links and directories, seo fundamentals of web site design, copyrighting, common seo roadblocks, search engine submissions, pay-per-click, and tracking and reporting your SEM efforts. And, of course, at the end of the course, a list of resources will assist you in learning the industry’s best practices and ever-changing nuances of search.


January 7, 2007

Kevin Lee did it, acknowledged the need for sem seo training

Well Kevin didn’t say that everyone needs sem seo certification and training he did say, “I’ll allow that many SEM  jobs require knowledge and training” in his recent Click Z article “SEM and SEO: Rocket Science or Just Plain Science? Part 2”.  Thanks Kevin, it doesn’t take a rocket scientist to figure that out.  I’ve been blogging about this for years.

I don’t recall Kevin nor his sidekick David Pasternack talking about seo being a “science” before. In fact David said in his controversial article,

“What I am saying is that most marketers can achieve significant organic rankings without resorting to anything more mysterious than applying the basic optimization principles outlined in Google’s Webmaster Guidelines”.

 To Kevin’s credit he did comment on Greg Boser’s WebGuerrilla blog,

“I’d recommend that you and your team start with the Google Webmaster page read WebMasterWorld, attend a conference or two, take the DMA or SEMPO training, and take care of the basics.”

A much more detailed call for sem seo training than what David said earlier. Kevin ends his Click Z article with this statement,

“Education and best practices are important for the entire industry: PPC, SEO, and other media buying. In a future columns, I’ll cover some of the great new ways you can keep yourself educated”. 

Thanks, we’ll be looking forward to that.  I for one am glad Kevin is acknowledging the need for sem seo certification and training. What about you?

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December 26, 2006

SEO Coach Dan Thies closes sem seo training doors

Filed under: search engine marketing,sem,SEM SEO Training,seo — David Temple @ 12:24 am

UPDATE: The retirement party teleconference is December 28th at 7 pm Central. Register here.

According to Dan’s SEO Coach newsletter, as of January 1st Dan will no longer be providing sem seo training to new students. The newsletter also provides an invitation to his “retirement” party on January 28th along with a free teleclass. Dan explained in his newsletter that his students’ needs have become diverse.

But more and more, I find that my students’ challenges lie in many different areas – conversion, email marketing, product sourcing, social marketing, business planning, etc.

Although I can often add value in these other areas, I am not always the world’s foremost authority… In order to truly help my students grow their businesses, I needed to find a way to offer support in every aspect of online business.

Dan goes on to say that expanding SEO Research Labs’ training team is not feasible because he would need to have students lined up and ready to go. However, he does offer a “solution” in the form of a new training program being formed and describes the the instructors but does not name them. Instead he uses psuedonyms like, Mr. Green, Mr. White, etc. My guess is that some of the Mr. Colors in no particular order are; Dave Taylor, Brad Fallon, Mike Long, Andy Jenkins, Frank Kern, and Dan himself.  It also sounds like another StomperNet production. Again these are only educated guesses so we’ll have to wait and see.

“Mr. Blue,” one of only three (3) people on Earth I go to for SEO expertise
“Mr. Green,” a true thought leader, expert on blogging, community building, and publishing for profit
“Mr. Paisley,” probably the best copywriter on the planet, and that’s only a small fraction of what he brings
“Mr. Orange,” who teaches complete newbies how to get online with some of the best audio and video tutorials I have ever seen
“Mr. White” and “Mr. Pink,” who have each built multimillion-dollar businesses from scratch – real businesses with real products, not just infoproducts
“Mr. Black,” an expert on joint ventures and eBay, who has orchestrated some of the most successful product launches in the history of the Internet

We’ll definitely be watching for the announcement of this sem seo certification and training program and will let you know as soon as we get the details. Best wishes to you Dan, you’ve provided some great education not only to your students but also to the rest of the seo community and for that we salute you.

December 21, 2006

Drinkbait rolls in with an Elite Retreat recap

Filed under: search engine marketing,SEM SEO Certification,SEM SEO Training — David Temple @ 4:56 am

Chris “Drinkbait” Hooley just returned from San Antonio, Texas where he attended the Elite Retreat. Chris covers it pretty well in his blog post. Take a look to get the whole story. Here’s a bit of  what he had to say;

“I know that I sometimes sound like a fan boy when I talk about some of the SEOs I respect, but seriously, this was worth so more than the price tag. I made at least one good friend and a few awesome new business associates (moreso than when you go to a big conference). The reason I think they should raise their price is because the size of the group made it special, and the info the we got was so much more specific than any other conference I’ve ever attended. More people will want to be at the next conference for sure, but I don’t know that it will be as effective. The price, certainly was worth it. Great job to all invovled in the Elite Retreat!”

It’s no wonder with a lineup of instructors that included Aaron Wall, Lee Dodd, Jeremy Schoemaker and Dave Taylor.  There were a total of 12 participants so they got a lot of special attention  and specific feedback. Chris said even the participants shared their knowledge and helped with each others sites. Congrats to all the “graduates” and to Andrea Schoemaker who did all the heavy lifting to make this happen.  If we hear the same feedback from other participants, the Elite Retreat may be the place to go.

December 15, 2006

Marketing Pilgrim’s SEM Scholarship contest revisited

Filed under: search engine marketing,sem,SEM Scholarship,SEM SEO Training,seo — David Temple @ 8:12 pm

At dinner in Chicago I was fortunate to be able to visit with Andy Beal and Ben Wills, winner of Andy’s SEM Scholarship contest. I commented that I had learned a lot and shared some of my views about the contest. I also talked about how all that great content was now buried in the mounds of blog posts that Andy’s so fond of creating. 

Andy said to send him over my thoughts and that it would be a good idea to revisit the contest now that the dust had settled. This is a great way to repurpose content (that may not be the correct description but fits in this case). I think other bloggers should take note and dig up some of their great posts and comment on what has changed. There is so much content out there and to write about it once and then never visit it again, is a waste.

December 14, 2006

Wanna learn about linkbaiting and viral marketing?

Filed under: search engine marketing — David Temple @ 6:52 pm

If you’re curious about how link baiting and viral marketing work in  social media then you have to tune into and follow Pronet advertisings Pimp My Links. Rand Fishkin of SEOmoz fame calls Neil Patel & Cameron Olthuis, “Two of the most prominent social media & viral marketing experts on the web today.” They’re asking for entries on their Pronet Advertising blog.

“We are going to be starting a weekly series here on Pronet Advertising where we pick one site every week and provide a few linkbait / viral ideas for it. Anyone is welcome to submit a site to us; we will randomly pick one that we feature every week.”

Sounds like a great way to watch and learn or dive right in and submit your site to see how you can be part of the newest online marketing techniques. I’ll be watching and hopefully participating with my China Search Marketing Tour site.

December 8, 2006

A warm welcome in chilly Chicago at SES

Filed under: search engine marketing,SEM SEO Training — David Temple @ 4:07 pm

I haven’t had this much fun since, well I don’t remember when. Sorry seoloser you just didn’t meet the right people. Guess you’re also the seo unlucky guy too. Here’s a few people I finally met in person in no particular order. Kim Krause Berg and her husband Eric. She rules! I am Kim’s biggest fan. She set me on a path of “no return” with her generous spirit. She’s a sweetheart, as you’ll see, a theme develops. The one and only Rand Fishkin – gotta be one of the nicest, down to earth people I’ve ever met. His joyfulness spills over. The effervescent and globe trotting Rebecca Kelley – my favorite blogger of all time, yes that includes Rand. I want to read everything she writes and she’s so darn cute. (I know she probably doesn’t like that girlie description ). Todd Malicoat -been reading Stuntdubl for awhile, always informative. Great sense of humor but watch out Rand. Justilien Gaspard – gotta love that name. He always wore a big smile. Excellent job on his first panel about linking.

Li Evans – Can you spell fun? She rocks and her hatbait was a big hit with all. Lisa Barone – comes in a close second for getting my blogger love and another cutie, who doesn’t mind being called a girl. Sweet, modest and just all around nice. How’s this for a voice Lisa? Elisabeth Osmeloski – I love you! She told me to say that but really there was something about her that made me fall for her right away. Elisabeth, you had me at hello. David Naylor – All around funny guy. I don’t see the color of peoples’ hats, I just see the person. Jim Hedger – this is a really passionate guy as he loves what he does best, writing. Jake Baille– put on a fantastic and well attended party at Blues, thanks!

Jarrod Hunt and Troy Ireland – fun and happy guys, always smiling who treated myself and about 15 others to a great dinner. Andy Beal who put on the interesting SEM Scholarship contest that allowed me to meet many people online and of course the overall winner Ben Wills with his article on SMO. Ken Jurina who also treated me and about 13 others at a Chinese restaurant. Hmmm who’s idea do you think it was to go to a Chinese restaurant? David Wallace & Irma Wallace – These two are in love and they share it with all. I really enjoyed their company. Neil Patel – Here’s trouble waiting to happen. I think a bit of mischeviousness waiting to get out but a friendly guy. Yes Neil I do have a link to your blog, do you have a link to mine? Cameron Olthuis – Just a blast! Cameron likes Dicks but not me., at least not the food. Didn’t hang out with him and Neil enough.

Loren Baker – been reading Loren for a long time and he said he appreciated my comments. He tore up the dance floor at Blues. Andrea Shoemaker – A sweetheart that I took to right away. She shared a lot with me but I’ll never tell. Jeremy Schoemaker – A fun guy, down to earth but didn’t spend much time with him. And last but certainly not least, Rob Kerry, aka evilgreenmonkey. I assure you there is not an evil bone anywhere in this guy. Quiet, unassuming and great sense of humor.

I could go on and on since I met so many incredible people but will stop for brevity sake. And whoever I’ve left out, please forgive me. Everyone was really nice.

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