SEO SEM Training & Certification

February 18, 2007

Star Trek red shirt phenomenon analyzed by Matt Bailey

Filed under: SEM SEO Training — David Temple @ 7:31 am

Matt Bailey wrote a very entertaining and educational blog post “Analytics According to Captain Kirk“. Matt used the original Star Trek show’s crew members as his study group.  He begins the post by saying “One of my favorites is an analysis of the red-Shirt Phenomenon in Start Trek.”

You may stop wearing red shirts after you read it.  Matt compares the death rate of the crewmen based on their shirt color.  The different shirts were yellow, blue, red and an engineering smock worn by only four of the fifty eight who died in one hundred and thirty fights in the original series.

If you read anything out there on the blogoshpere, you gotta read this. Great job Matt with your entertaining analysis, I really enjoyed that and read it several times. Keep that excellent content coming.



  1. I’ve never seen the analytics done before, but anyone who watched the original Star Trek knew that if you saw someone wearing a red shirt and it wasn’t Scottie, that person was not likely to be alive by the end of the episode. They often wouldn’t make it to the first commercial break.

    Comment by Steven Bradley — February 19, 2007 @ 7:47 pm | Reply

  2. That’s right Steven, I wonder how close he came to his end though. He’s definitely a wildcard.

    Comment by David Temple — February 20, 2007 @ 6:57 am | Reply

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