SEO SEM Training & Certification

January 7, 2007

Kevin Lee did it, acknowledged the need for sem seo training

Well Kevin didn’t say that everyone needs sem seo certification and training he did say, “I’ll allow that many SEM  jobs require knowledge and training” in his recent Click Z article “SEM and SEO: Rocket Science or Just Plain Science? Part 2”.  Thanks Kevin, it doesn’t take a rocket scientist to figure that out.  I’ve been blogging about this for years.

I don’t recall Kevin nor his sidekick David Pasternack talking about seo being a “science” before. In fact David said in his controversial article,

“What I am saying is that most marketers can achieve significant organic rankings without resorting to anything more mysterious than applying the basic optimization principles outlined in Google’s Webmaster Guidelines”.

 To Kevin’s credit he did comment on Greg Boser’s WebGuerrilla blog,

“I’d recommend that you and your team start with the Google Webmaster page read WebMasterWorld, attend a conference or two, take the DMA or SEMPO training, and take care of the basics.”

A much more detailed call for sem seo training than what David said earlier. Kevin ends his Click Z article with this statement,

“Education and best practices are important for the entire industry: PPC, SEO, and other media buying. In a future columns, I’ll cover some of the great new ways you can keep yourself educated”. 

Thanks, we’ll be looking forward to that.  I for one am glad Kevin is acknowledging the need for sem seo certification and training. What about you?

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2 Comments »

  1. I believe as long as there are people/companies making a living out of seo sem, and there are people/companies willing to pay for these services, then certification builds credibility and confidence in a prospective client especially when first impression counts.

    But surely, certification does not equal experience having said all that.

    Comment by Leonard — January 14, 2007 @ 3:32 am | Reply

  2. Leonard, thanks for the comment. You are absolutely correct, certification does not equal experience in fact experience trumps certification any day. Having some type of certified and training may help set you apart from others all things being equal.

    Comment by semcertification — January 14, 2007 @ 3:39 am | Reply


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