Search Engine Watch Live will offer the Keyword Research half–day training training workshop in the morning of January 25, 2007, prior to SEW Live. You can attend one or both of the events. The keyword research training will be conducted by Christine Churchill of KeyRelevance and the “retired” Dan Thies, former SEO Coach. The training is an additional cost of $695 and is limited to 30 students.
This in–depth training in a small class setting means that your instructors are readily accessible for informal one–on–one or small group discussions. Whether you are a consultant, site designer, website owner, or in–house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave this intensive workshop with the necessary skills and tools to improve your business results and take your search engine marketing to another level!
Rob Garner, senior strategic planner for iCrossing and president-elect of the Dallas/Fort Worth Search Engine Marketing Association must have this on his mind when he wrote the following in his article, ” Thoughts on Search Marketing 2007“.
Search education gets hot. It’s no coincidence that the Direct Marketing Association, SEMPO, and Search Engine Strategies are developing SEM education and certification tracks. Whether you are handling search in-house, or working with an agency, search training helps you understand what you’re trying to achieve in both paid and natural search, and helps break down the barriers that often impede search performance. But I’m sure you already knew that, and you and your colleagues will be attending a class, conference or training session soon.