SEO SEM Training & Certification

November 5, 2006

Another look at sem seo associations certification training programs

In my original post about associations offering certification or training, I noted that SEMPO had no position on certification and the only assocation to address the issue was SEOPros. They were endorsing Search Engine College and SEO Research Labs. SEOPros now has their own certification program.

Not until the Direct Marketing Association (DMA) launched their sem seo certification program did I address an association’s move in that area. My post discussed DMA’s program and suggested that SEMPO may have something in the works.

In my article submitted to Marketing Pilgrim’s SEM Scholarship contest “Shhhh!…..the dirty little secret about sem seo certification” I said;

Finally, why aren’t the sem seo associations like SEMPO, SMA-NA, SMA-UK, SMA-EU and others taking a stand on sem seo certification or training? Maybe they should develop their own certification or training programs.

Well it looks like some of them are taking a stand but now what? Isn’t this creating a certification training monster? Which certification training is best and how do you tell them apart? In that article I added;

Better yet, perhaps they should endorse other programs like SEOPros did with Search Engine College and SEO Research Labs. Even better, rate or rank some of the programs and perhaps add an experience component to the mix. Whatever they do, let’s hope they do it soon.

Maybe this is an opporunity for those associations that haven’t developed their own certificaton training program to rate some of the many programs out there. Adding a verifiable experience component to any certification would go a long way to making that certificate more valuable. Until then a certification, is a certification, is a certification.

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  1. Interesting post, I think there are quite a few opportunities for people to offer quality SEM/O training.

    Comment by Scott Fish SEO — November 5, 2006 @ 11:56 pm | Reply

  2. I wish there were a real qualified SEO training company that offered certification to where the grads would be real world ready. We would offer them a career.

    I have personally contacted the Search Engine College to try and talk to them about setting up a job placement program where we at would look to hire their grads but they never responded. Go figure!

    Comment by SEO Company — November 6, 2006 @ 1:10 pm | Reply

  3. Thanks Scott, there sure are plenty out there and I try to take a look at as many as I can.

    SEO Company, I think it would be great to add a real world component into the training especially if companies like yours is willing to hire them. Maybe you should contact other training programs and see what they think about a placement program. Sounds like a great idea.

    Comment by semcertification — November 19, 2006 @ 2:14 am | Reply

  4. Hi eTrafficJams, we have no record of your email here. Not sure if it was overlooked or never received, but please accept my apologies and resend if you have time. Thanks!

    Comment by Kalena Jordan — November 19, 2006 @ 2:36 am | Reply

  5. Kalena:

    Will do. We poke a bit in the past. I mentioned it would be a good idea to have a listing on your site of top seo companies that accept applications from your program.

    Much like a job placement thing.

    Comment by SEO Company — November 20, 2006 @ 2:58 am | Reply

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