In my original post about associations offering certification or training, I noted that SEMPO had no position on certification and the only assocation to address the issue was SEOPros. They were endorsing Search Engine College and SEO Research Labs. SEOPros now has their own certification program.
Not until the Direct Marketing Association (DMA) launched their sem seo certification program did I address an association’s move in that area. My post discussed DMA’s program and suggested that SEMPO may have something in the works.
In my article submitted to Marketing Pilgrim’s SEM Scholarship contest “Shhhh!…..the dirty little secret about sem seo certification” I said;
Finally, why aren’t the sem seo associations like SEMPO, SMA-NA, SMA-UK, SMA-EU and others taking a stand on sem seo certification or training? Maybe they should develop their own certification or training programs.
Well it looks like some of them are taking a stand but now what? Isn’t this creating a certification training monster? Which certification training is best and how do you tell them apart? In that article I added;
Better yet, perhaps they should endorse other programs like SEOPros did with Search Engine College and SEO Research Labs. Even better, rate or rank some of the programs and perhaps add an experience component to the mix. Whatever they do, let’s hope they do it soon.
Maybe this is an opporunity for those associations that haven’t developed their own certificaton training program to rate some of the many programs out there. Adding a verifiable experience component to any certification would go a long way to making that certificate more valuable. Until then a certification, is a certification, is a certification.