SEO SEM Training & Certification

October 6, 2006

Color me wrong on sem seo certifications by associations

Filed under: SEM SEO Associations — David Temple @ 11:04 pm

I posted earlier on the DMA and SEMPO seo sem certifications and added “So what has changed? Well, for the first time major industry associations have unveiled an seo sem certificate. ” Wrong!!!!!!!!!!!!

Markland Media’s Jim Hedger, search engine marketing writer and speaker, reported in May of this year on Search Engine Guide , that the Society of Internet Professionals and SEOPros are introducing seo sem certifications.

The Society of Internet Professionals (SIP) took over e certificaton from the Association of Web Professionals which had offered an accreditation program, Accredited Internet Professional (AIP), since 1999.

SEOPros.org does it right for an association. They give their blessing to a couple of seo sem certification companies. One is Search Engine College, and the other is SEO Research Labs. Both the instructors and the owners are well know in the seo sem industry.

It would be great if one of these associations would review all the certification programs and rate or rank them accordingly. If there are no standards for seo sem, how can you set standards for seo sem certification?

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