The value of SEO SEM certification has been debated for years with most landing on the side of useless. Lack of industry practices and standards, as well as the rapidly changing search engine landscape has slowed sem/seo certification growth. Neverthleless certification for search engine marketers has been around for years and thousands have been certified.
So what has changed? Well, for the first time major industry associations, Direct Marketing Association (DMA) and Search Engine Marketing Professional Organization (SEMPO) have announced their seo sem certification programs. A couple of things I ask about any training or certification is “who are the instructors” and “are they recognized in the industry”?
Lee Odden gives us the rundown on the DMA certification and tells us Detlev Johnson, Matt Bailey and he will be some of the instructors. I guess that answers my question! On top of that, Dr. Amanda Wattlington is managing the overall search engine marketing certification content strategy and planning.
It will be interesting to see how this affects other seo sem certification vendors and the market as a whole. Since experience will always be more important than a piece of paper, it would be great to see the DMA add an experience component . I’m talking about verifiable experience to eliminate “I’ve been doing seo since 1986” or “I’m a good friend of Matt Cutts”.
The first classes are offered at DMA ’06 . Are you going take this seo sem certification? Are you going to take any search type certification? Have you taken any certification ?
The fundamentals track looks like an waste of time, with a pretty motley crew of instructors. You’d be much better off buying the SEO book but you know this whole thing is aimed at mouth-breathing marketing majors working for corporations with more money than sense. The Advanced track has much better personnel lined up and its pretty easy to imagine a dream lineup of SEO all-stars to teach lessons in the various SEO techniques. More about this in my next post…
It sounds like the instructors in the Advanced track are worthy. My Head is a Rocket also lays out his picks on the SEO Certification Dream Team