SEO SEM Training & Certification

September 25, 2006

Fresh Egg offers SEO Intern Training and SEO Intern Scholarship

Filed under: SEM Scholarship,SEM SEO Training — David Temple @ 2:27 am

Not just another SEO certification training program announced and this is focused on interns. Ammon Johns, AKA Black Knight, and Lee Colbran from Fresh Egg are behind this. Looks like a UK centric model and they are keeping it small for a personal touch. A full 2 week course costs a total of £1,000 or $1,887 US dollars.

“There is no cut-off for training applications. This is an ongoing programme. We are not planning to ever accept more than a maximum of two interns at any one time, simply because this course is so intensive – lots of one-to-one attention and guidance. We can’t weaken that value by taking on more trainees than we can spend proper mentorship time with, regardless of demand.”
However, if you want one of the very first places on this programme then I’d certainly suggest getting your application in within the next week if you can, as we hope to have screened and selected our first Interns to begin work here in the latter half of October.

Wow, I just reread this post and realized I missed something big here. Are you kidding me? Talk about seo sem certification. Two weeks with these guys is worth a heck of a lot more than most courses or programs. Although I strongly believe in certifications when mixed with a portfolio, this internship is a great shot for someone. I’m sure they’ll be able to add the portfolio to their certificate. Anyway, I wish them the best of luck and I’m sure they’ll have some great candidates. dt



  1. […] I blogged about Fresh Egg’s SEO Intern training and scholarship a few weeks back and mentioned that it would be a great opportunity for anyone to spend time with Ammons John aka Black Knight. Well it looks like Rand Fishkin thought the same thing and is sending Rebecca across the pond. Some of the things she says she’ll be learing are: […]

    Pingback by SEOmoz sends Rebecca “Speed Demon” Kelley across the pond to Fresh Egg « SEM SEO Certification Blog — October 23, 2006 @ 1:09 am | Reply

  2. Thanks for the kind words.

    I am greatly looking forward to this programme, as it is a quite unique form of training. 2 weeks of full involvement inside an SEO company. Working alongside some very established SEOs. Nothing held back. No questions ducked.

    I’m so looking forward to finding what Rebecca makes of it all.

    Comment by Ammon — November 6, 2006 @ 8:14 am | Reply

  3. Thanks for noticing my blog. I agree that this is definitely a unique form of training. As you’ve probably surmised from my blog, I’m not big on certification or training unless it involves some real world experience.

    Your comment “working alongside some very established SEOs” is an understatement if I’ve ever heard one. If this were any seo firm I don’t think I’d follow the story so closely. The fact that Rand sent someone from SEOmoz just validates my interest.

    I look forward to hearing more about the process and Rebecca’s feedback. I’ll certainly keep on blogging about it.

    Comment by semcertification — November 6, 2006 @ 2:27 pm | Reply

  4. I hear you about the experience. Employers don’t ask to see your certificates, they ask you about your experience. Besides that, SEO just can’t be learned without practice.

    SEM is still in its infancy. So much is still experimental. So much must still be based on innovation. The theory is meaningless until put into practice. SEO that isn’t practiced and practical is just an empty hypothesis. Perhaps it is art, but it sure isn’t marketing.

    As my friend and colleague Lee Colbran so aptly puts it, you need to get your hands mucky.

    Not that people taking our course won’t get a very attractive certificate to hang on their wall if they wish. Its just that the valuable part isn’t the paper. It is the reference and experience. The confidence of knowing you have worked alongside some very serious professionals and pulled your weight in the team.

    I suspect that some interns may also like the idea of quoting us as a job reference if they ever want to, as well.

    Comment by Ammon — November 7, 2006 @ 3:00 pm | Reply

  5. Please send me a copy of that certification when you can. My email can be found on my about page on this blog. There’s no doubt that anyone completing your training need only mention that they trained with you and Lee and if the employer knows anything that will be enough.

    I’m not against certification training per se as I think a lot of sem’s could learn a thing or two at any of the training courses out there, I know I could. Since most have learned on their own they may be missing some skills that these training programs would cover.

    My goal at one time was to get as many certifications or training certificates as I could, compare them and share what I learned. Well I did get one back in 2000 from JER Group but since then nada, been too busy.

    So I’ll keep on blogging about the sem seo education going on out there and live vicariously through people like Rebecca. Maybe one day I can manage to become a Fresh Egg intern but until then I’ll just keep on bloggin’.

    Comment by semcertification — November 7, 2006 @ 8:25 pm | Reply

  6. […] When I first blogged about Fresh Egg’s SEO Intern Training Programme I commented “this internship is a great shot for someone”.  Little did I realize that I would find blog fodder to continue this story. Of course when I heard that Rand Fishkin of SEOmoz had sent Rebecca to this training I had to follow the story.  After all how many people could say they’ve had the opportunity to learn from such seo luminaries as Rand and Ammon Johns? Well now Rebecca can say that since she passed the training program “with flying colours” according to Ammon. She’s now also the first (and so far only) SEO practitioner in the world to have worked with both Rand Fishkin and myself, and to have learned from both. It will be interesting to watch her future career and see what she does from such an interesting starting point in her first year in this industry. Of course, it comes as no surprise, I’m certain, that Rebecca came through the training and graduated with flying colours. […]

    Pingback by Fresh Egg announces first SEO Intern Training graduate - Rebecca Kelley « SEM SEO Certification & Training — November 18, 2006 @ 9:51 pm | Reply

  7. […] are not at all the only ones to be excited at how this will all work out.  Kim and David seem quite interested too. | Digg it | Furl […]

    Pingback by SEO Intern Training - Day 1 : Fresh Egg Internet Marketing & Web Design Blog — February 15, 2007 @ 9:19 am | Reply

  8. […] in SEO. It immediately proved to be a popular offering, gaining considerable interest, industry praise, and even scholarship […]

    Pingback by SEO Training in the UK - Internet Marketing, — September 16, 2008 @ 3:48 pm | Reply

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