SEO SEM Training & Certification

March 26, 2007

SEM Scholarship – take two from Marketing Pilgrim

If you didn’t get a chance to follow last year’s SEM Scholarship contest, then you don’t want to miss this. Andy Beal’s pulling out all the stops and offering a scholarship worth more than $10,000.  That includes a full conference pass to Search Engine Strategies in San Jose, and the winner will have their article published in Search Marketing Standard, an sem industry magazine.

Last year’s winner Ben Wills wrote a great piece on social media and has been a busy guy since he won. The new  Marketing Pilgrim SEM Scholarship Contest is on again and “this time it’s bigger, better and badder than before!”

I entered this contest last year and really enjoyed the challenge of driving as much traffic in a week as I could. I finished 12th out of 48 entries and had a great time doing it. My entry was in the last week when other procrastinators like myself waited until the last minute. So we were competing against more weekly entries than the others.

This year all entries will be printed at the same time and there will be 5 finalists instead of the 4 last year. Contestants will also have 4 weeks to promote their story. The finalists are chosen based on the number of unique page views they have and then the excellent panel of judges picks the final winner.

The deadline for all entries is April 6, 2007.

  1. There will be ONLY ONE ROUND OF ENTRIES. Unlike last year – with four weekly deadlines – there will be just one chance to submit your article.
  2. The biggest suggestion from last year was that one week to build traffic to an article, really didn’t demonstrate the true abilities of a search marketer. This time around, you’ll have a full 4 weeks to spread the word, drive traffic, build links, etc.
  3. We’ll have five finalists this year, instead of four.

Once again the panel of judges is a who’s who list of the search marketing world.

Kim Krause Berg – UsabilityEffect.com
Jim Boykin – WebBuildPages.com
Rand Fishkin – SEOMoz.org
Andrew Goodman – Page-Zero.com
Michael Jensen – SoloSEO.com
Kalena Jordan – SearchEngineCollege.com
Jennifer Laycock – SearchEngineGuide.com
Todd Malicoat – Stuntdubl.com
Boris Mordkovich – SearchMarketingStandard.com
Lee Odden – TopRankBlog.com
Elisabeth Osmeloski – SearchEngineWatch.com
Neil Patel – PronetAdvertising.com
Barry Schwartz – RustyBrick.com
Brett Tabke – WebmasterWorld.com
Laura Thieme – BizResearch.com
Aaron Wall – SEOBook.com

This is one contest you don’t want to miss either as a participant or a reader. There were some great articles last year and I imagine this year there will be even more. 

If you don’t want to miss the contest updates and deadlines, subscribe to the RSS feed. Best wishes to all the contestants!

March 3, 2007

SEO Class launches March 23rd with a pro bono workshop in New York

Filed under: search engine marketing,sem,SEM SEO Training,seo,SEO Training — David Temple @ 5:19 pm

Another search engine marketing training course, SEO Class, announced they are launching with an inaugrual one day event in New York. This one day event is open only to non profit organizations. The first commercial class will be a two day session and will also be held in New York on May 17 – 18. Cost for the SEO Class runs $2,999.

The presenters, all of the are well know in the search marketing industry, include;

Jeremy “Shoemoney” Shoemaker – an important player in the search engine marketing world, and his knowledge and expertise make him one of the top go-to guys for PPC, arbitrage, SEM, branding, and online income optimization. Jeremy is also a cofounder of the Elite Retreat.

Rae “Sugarrae” Hoffman – Nine years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic.

Todd “Stuntdubl” Malicoat – has been creating websites since 1997, and embraced the seo school of thought in mid 2002. He is currently an independent marketing consultant from the SEO school of thought.

Greg “GoodROI” Niland – a moderator at Webmaster World and every week he hosts the GoodKarma Internet Marketing radio show on WebmasterRadio.fm.

Michael “Graywolf” Gray – has a passion for computers and technology began in the early 1980’s as he spent his free time learning to program, and by participating in early online communities like AOL, compuserve, and Prodigy. He began publishing personal and hobby web pages in 1997 and professionally for online businesses in 1998.

February 28, 2007

SEO Clinic brought to you by the friendly folks at SEJ

Filed under: search engine marketing,seo,SEO Training — David Temple @ 3:15 am

The friendly folks at Search Engine Journal recently announced their SEO Clinic. If you’ve ever seen Pimp My Site at Search Engine Strategies or followed Neil Patel and Cameron Olthuis at Pronet Advertising’s Pimp My Links then you have a good idea what the SEO Clinic is all about.

If not, then you’re in for a real treat. SEO Clinic is free but not for the faint of heart. You might get some Simon Cowellesque remarks so be prepared. You will definitely get some great advice about link building, site navigation, usability, copywriting, social media optimization and other seo techniques from the people listed below, as well as the occasional guest.

Loren Baker : I’ve been involved in SEO for almost 10 years and my specializations are in basic on-site content oriented SEO, meta data, link building, local search, news & blog search optimization and social news marketing.
Carsten Cumbrowski :Carsten tends to lean more to the technical side of SEO, building affiliate sites, working with content management systems & databases, supplemental results, and even dabs in the grey hat on occasion.
Jessica Bowman :Jessica is also a long time SEO expert and her focus is on usability, driving conversions and reeling in users.
Garrett French : Garrett’s strengths are in SEO copywriting and social media optimization. Mr. French is currently starting a new company, so his time is sparse, yet his insight is valuable.
Ahmed Bilal :Ahmed is another SEO and Search Marketing specialist with expertise in professional blogging, link baiting and link building.
Rhea Drysdale : Rhea, the newest Resident Pimp, focuses on merging SEO, Paid Search, Social Media Optimization, content development, split testing and Public Relations initiatives all into one fine and effective SEO campaign.
Gemme van Hasselt : Gemme is an Internet Marketing Consultant who lives in Shanghai and specializes in SEO. With his base in China and International background, Gemme can lend some outside gathering of the box ideas to SEO campaigns.

To participate, fill out the SEO Clinic form here and cross your fingers. You’ll surely learn a thing or two and your website will only get better.

February 21, 2007

7 reasons to treat yourself to an Elite Retreat seat

Filed under: Biogs,search engine marketing,sem,SEM SEO Training,seo — David Temple @ 7:16 am

If you haven’t heard about the Elite Retreat then you’ve most certainly have heard about the people involved. And the Elite Retreat may be playing in your town. The original Elite Retreat was held in San Antonio,Texas and included Aaron Wall, Lee Dodd, Jeremy Schoemaker and Dave Taylor.   Jeremy Schoemaker, Cofounder says in their introductory video, “Come join us for two days that will change your business life forever”.

Planned retreats are scheduled this year in San Francisco, Orlando, Chicago, Phoenix and Dallas. Here’s a recap from the San Antonio Elite Retreat by Chris Hooley.

The next Elite Retreat is being held in San Francsico March 19th and 20th. The Elite Retreat is in fact “elite”, as in exclusive and pricey coming in at $4, 950.  So is it worth it? Well I’ll give you 7 reasons to go and then you tell me.

1. Guy Kawasaki – Keynote Speaker – venture capitilast

2. Jeremy Schoemaker – sem expert

3. Lee Dodd – social networking expert

4. Aaron Wall - seo expert

5. Darren Rowse – blogging expert

6. Kris Jones - online media expert

7. Neil Patel – marketing consultant

So you tell me. Is it worth it? All I know is this is a pretty impressive lineup and I’d sure go if I could. Go ahead, treat yourself. By the way, Joe Whyte has some great interviews with some of these guys over at Lunar Pages Blog.

Date: Monday March 19th and Tuesday March 20th

Location: San Francisco Downtown Courtyard, San Francisco, CA

Meals: Breakfast and lunch will be provided Monday and Tuesday.

The Leaders: Jeremy “Shoemoney” Schoemaker, Lee Dodd, Aaron Wall, Darren Rowse, and more!

Attendees: This event is very exclusive and has limited availability. Attendees will be chosen by an application only process. The purpose of this event is to take your business to another level, from good to great. Bring your business plan or current site objectives with you and we will help you optimize your business structure. This would definintely benefit you to bring your team or just your coder so you can work together on what you learn.

Hotel Information: The San Francisco Downtown Courtyard is located in the heart of beautiful San Francisco. The rate for hotel rooms is $209/night and reservations may be made by calling the hotel at 415-947-0700 and use “Elite Retreat” to get the discounted rate. The deadline to book your room at the group rate is by March 10th.

February 2, 2007

Rerun: A Cuttlet, Sullivanite, Whalenone, Fishkinhead, Grehanian, and McAnerinist shares his A list

Filed under: search engine marketing,sem,seo — David Temple @ 2:14 am

A list’s are a hot topic these days so I decided to ante up with my sem seo A list. I’m only a D lister make that D- lister!   This A list is of the people I look up to. Let’s call them my sem seo look up to’s but please don’t call them my heroes.   Sorry if you didn’t make this list,  or if you don’t agree with my choices.  

One quality  my sem seo look up to’s  share in common is that they share and share they do.  If you took all the content they’re responsible for and stacked it up, well you get the picture. Thanks to all of you for not only sharing but for being just great fun to be around!

These guys are great but they’re not my heroes.   I think they have hero like qualities by my heroes are those young men and women fighting for us each day. My heroes are all of those that have gone before them. My heroes are the people that care for those less fortunate. My heroes are those that first respond to a disaster.  My heroes are everywhere but my look up to’s are on my sem seo A list.  And no Kim, I didn’t add Jill to keep you from blogging about this.  

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January 24, 2007

Search engine, search Engine

Filed under: search engine marketing,Search Engines,sem,SEM SEO Training,seo — David Temple @ 3:23 pm

This is a repost from earlier and no, I don’t think search engines are going the way of the dinosaur. This is more of a rant in the form of an anti ode and a way to call out search engines.  Change is in the air and search engines have to change.  Is Wikiseek the answer? I don’t know but you can bet someone will out google Google and we’ll be looking at a new way to find information on the web. What do you think?

Search engine, search Engine

Search engine,

search Engine

fell on your head.

Search engine,

search Engine

soon you’ll be dead.

All of those bad serps

from spammin’ and stuff

Search engine,

search Engine

when is enough?

Search engine,

search Engine

why all the ads?

Search engine,

search Engine

you’re time is in fads.

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January 21, 2007

POP QUIZ: Who said what and who tagged who in that meme?

Filed under: Pop Quiz,search engine marketing — David Temple @ 6:00 pm


Put everything down and get out your number 2 pencils and a clean sheet of paper. It’s your first pop quiz of the year. Memes come and memes go but before we meme ourselves into submission let’s see if anyone was paying attention to any of the previous ones. 

Update: The person with the most correct guesses will win a sponsorship on the China Search Marketing Tour, event partner of Search Engine Strategies.  For every person you match to what they said or who they tagged first, you get a point. So get guessing and pay attention to those memes! If you want to write your own questions about a meme on your blog then this would be a metameme.

A meme, in case you don’t know,  is “a unit of cultural transmission, or a unit of imitation” as defined by Richard Dawkins in The Selfish Gene (1976).  Richard was a zoologist and evolutionary scientist by the way. And no, that’s not a typo, it was indeed thirty years ago. I haven’t heard the word meme mentioned much since then but it’s all meme all the time on the blogosphere.

Now I’m not a meme-theorists by any means and I don’t understand “variation, mutation, competition, and “inheritance” nor how they “influence their replicative success”.  But  I do know memes flourish in the social media world and memes are here to stay. You can put it down to what those meme theorists call, memetic copying which means “to copy behaviour from observing other humans”.  Other species that can memetic copy besides us humans, are chimpanzees, gorillas, orangutans, dolphins and birds. Memetic copying in birds for example is when the young bird learns to sing from their parents.

The best description I found was by Susan Blackmore in this interview in response to the question about the life cycle of a meme.

Denis Failly – “How birth and spread of the ideas, are there any specific emerging conditions for a Meme, a kind of life cycle ?”

Susan Blackmore – “Any meme that can get copied will get copied. So the world is full of the successful memes – the rest having simply died away. There are countless ways in which memes can emerge. Every time you speak a new sentence that is a potential meme that might, or might not, get passed on. Your brain is a vast melting pot for memes and can easily put together old memes in new combinations to make new ones. This means that there is constantly a creative evolutionary process going on inside your head and between you and the people you communicate with. 

Some memes have long life-cycles. Plato’s Republic is a memeplex (group of memes that get passed on together) that first emerged thousands of years ago, was widely circulated, then nearly died out, and was later revived many times. Then it was translated into different languages and spread all over the world by modern technological meme machines.Other memes have short life cycles. A piece of gossip you heard and passed on to your neighbour may go no further and simply die out there.”

This pop quiz is about the meme “5 things you didn’t know about me”. Were you paying attention? I do know  Solo SEO was paying attention, just look at their The Blog Tag Tree. Nice job guys, you really took it to another level. 

If you were paying attention, what did you learn? This is not an open internet quiz by the way, you know, like an open book quiz. See how many you can get right without looking them up.  Just match the name to what they said and who they tagged and leave it in the comments. Example; Andy Beal 1b or Lisa Barone 5e.  

You’ll also notice there are more names than there are statements or list of who they tagged. Only the names that have both a statement and list of people they tagged are correct. You didn’t think this was going to be easy did you?

Chris Winfield  -  Andy Beal   -   Amanda Watlington   -   Danny Sullivan  -  Kim Krause Berg    -    Ian McAnerin 

 *Lisa Barone    -    Todd Malicoat    -    Rand Fishkin    -    Chris Hooley    -     Jarrod Hunt    -    Bill Slawski    – Lee Odden

Matt Cutts   -  *Dazzlin’ Donna Fontenot    -    Eric Enge - Jonathan Mendez    -    Joe Dolson -  Li Evans    -    Matt McGee    Jill Whalen

Who said what?

1. I’ve had conversations with Bill Clinton and Monica Lewinsky. Not at the same time though…

2. Most people would never know I worked for several years for oil company lobbyists, as well as several Republican lobbying firms, plus the PA Dept. of Treasury

3. I’ve recently gotten very good at Ping Pong, although I’m nowhere close to as good as these guys.

4. When I worked at the Superior Court of Delaware, I once helped rescue a Capitol Police Officer and a County Sheriff from an escaping felon.
Bill Slawski correctly guessed on 1-21 by Keri Morgret

5. When I think of my little brother, my eyes well up. He goes to college in Pennsylvania and I only get to see him during Christmas. He’s my heart.

6. I think ichthyosaurs are pretty cool and discovered that domain name hadn’t been registered several years ago. Danny Sullivan  correctly guessed on 1-21 by Jill Whalen

7. I’ve been asked to STOP singing Karoke in no less than 5 countries so far (Canada, US, China, Japan and Korea).

8. Dachshunds are the coolest dogs in the world!

9.  My favorite sport is football – especially LSU football. In my family, we were raised from birth to be LSU footballs fans.

10. I played intramural football at the Univ. of WA my senior year and was team captain.

11.  I started my career as a hardware engineer, designing PC Boards for Loran C Transmitters (the navigation systems everyone used before GPS).

12.On a restless note — I love to drive. One summer I actually drove by myself from Seattle to Northern California, then on to Michigan and then back via the Dakotas to Seattle.

13.  I collect anything to do with pirates, I have for nearly 15 years now.

14. I own a set of turntables that I mix and scratch hip-hop and breakbeat music on just for fun (sample). “stuntdubl” was my “basement dj name” for music long before it was my online seo alter ego.

15. In 1999 I produced and directed the feature length documentary film “Tramps Like Us, The Music and Meaning of Bruce Springsteen”.

Who did they tag?

a. Ben Wills, Robert Scoble, Shoemoney (cos I know nothing about him), Neil Patel and Jeremy Zawodny.

b.Marc Macalua, , Stephan SpencerDr. E. Garcia, Cindy Turrietta or Brooke Schumacher

c. Kim Krause, David Temple, Karl Ribas, Matt McGee and Li Evans.

d. Cameron, Neil and Rand have all been tagged already. I don’t see that SEOFangirl has been though.  Neither has Rebecca from SEOmoz.  I dont know if Rand is going to let Rebecca post a tag reply though, considering how much they are working on trying to reduce the noise, but she is definitely one of my favorite writers.

e.I would like to tag the following to add to the Wolf Clan line. Sophie Wegat, Barry Welford, Darren Moloney (Daz), Tamar and Chris and Dazzlin’ Donna Fontenot.

f. Here are the five people I’m tagging: Keri Mogret, Melanie Phung, Eric Hebert, John Mueller, and Tomy Lorsch.
Bill Slawski correctly guessed on 1-21 by Keri Morgret

g. Gary PriceMara Calishain  (who is a way, so maybe when she gets back and all’s better) Avi RappaportPhil Bradley, Greg Notess

h. Yeah, Lisa, I’m dying to know what the asterisks mean as well! And Kim, I also saw that sentence in mybloglog stats yesterday, and was asking people why in the world someone would search for that. Now I know why, and I feel so much better!

i. Tagged no one

j. Hmmm – time to tag. How about Tamarof 10e20 (Techipedia is her personal blog), Greg of GoodROI, Brian of Copyblogger, TallTroll and incrediBILL. Not sure which of those have been “tagged” already or want to participate but I would be interested to see each of their responses.

k. Now here are some folks I’ve tagged that I want to know more about:Lisa Williams, Jeff MolanderSam Harrelson ,  Rick Klau, Sam Decker.

l. OK now to tag 5 others:  David Wallace, Eric Enge, Debra Mastaler, Joe Dolson and since no one tagged him yet – Danny Sullivan, however if I missed that someone has, I’ll tag my fellow Eagles fan, Aussie Webmaster.

 m. So my attempts to tag some people: Michael Jensen, author of the blog tag tree, Philipp Lenssen, of Google Blogoscoped, David Temple, of SEO SEM Training & Certification, Vanessa Fox, of Google Webmaster Central, and that’s about all I can think of right now …

n. I’m going to make this a little difficult and tag: Jim Boykin, Greg Boser, Todd Friesen, Aaron Wall, and see if we can get Matt Cutts to admit he was like James Bond at the NSA
Added: After digging around on some sites – three of my tags have already been tagged, so I’d like to call out Cameron, Jarrod, and Mike.

o. My blog tags are Rand Fishkin, Barry Schwartz, Marshall Sponder, Matthew Roche and Bill

Put your answers in the comments and I’ll produce the answer sheet by Jan 30th and determine who got the most correct answers.  

Bonus question 1, what does the * next to two of the names mean?

Bonus question 2, who said “I don’t own a TV (and no, I only have 2 kids, and yes, they do moan about the lack from time to time!)” and tagged  “Being new to the blogging game, I’m not sure how many of bloggers I know or read will be up to this, but in case you are… James Enck,  Ian Hay,  Henk Kleynhans, Mike Stopforth, Avinash Kaushik  … you’re “it”! Hint: His name is not on the list at the top but is first on another list).

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